diff --git a/bookmarks/services/importer.py b/bookmarks/services/importer.py
index 50acaeb..280ac0a 100644
--- a/bookmarks/services/importer.py
+++ b/bookmarks/services/importer.py
@@ -8,7 +8,7 @@ from django.utils import timezone
 from bookmarks.models import Bookmark, Tag
 from bookmarks.services import tasks
 from bookmarks.services.parser import parse, NetscapeBookmark
-from bookmarks.utils import parse_timestamp
+from bookmarks.utils import normalize_url, parse_timestamp
 
 logger = logging.getLogger(__name__)
 
@@ -181,6 +181,7 @@ def _import_batch(
         bookmarks_to_update,
         [
             "url",
+            "url_normalized",
             "date_added",
             "date_modified",
             "unread",
@@ -234,6 +235,7 @@ def _copy_bookmark_data(
     netscape_bookmark: NetscapeBookmark, bookmark: Bookmark, options: ImportOptions
 ):
     bookmark.url = netscape_bookmark.href
+    bookmark.url_normalized = normalize_url(bookmark.url)
     if netscape_bookmark.date_added:
         bookmark.date_added = parse_timestamp(netscape_bookmark.date_added)
     else:
diff --git a/bookmarks/tests/test_importer.py b/bookmarks/tests/test_importer.py
index 49949b3..174ab71 100644
--- a/bookmarks/tests/test_importer.py
+++ b/bookmarks/tests/test_importer.py
@@ -409,6 +409,21 @@ class ImporterTestCase(TestCase, BookmarkFactoryMixin, ImportTestMixin):
         self.assertEqual(import_result.success, 0)
         self.assertEqual(import_result.failed, 2)
 
+    def test_generate_normalized_url(self):
+        html_tags = [
+            BookmarkHtmlTag(href="https://example.com/?z=1&a=2#"),
+            BookmarkHtmlTag(
+                href="foo.bar"
+            ),  # invalid URL, should be skipped without error
+        ]
+        import_html = self.render_html(tags=html_tags)
+        import_netscape_html(import_html, self.get_or_create_test_user())
+
+        self.assertEqual(Bookmark.objects.count(), 1)
+        self.assertEqual(
+            Bookmark.objects.all()[0].url_normalized, "https://example.com?a=2&z=1"
+        )
+
     def test_private_flag(self):
         # does not map private flag if not enabled in options
         test_html = self.render_html(